Kill Katie Malone
Shot with a 1MM budget. We did everything from Pre through Post-Production and then switched gears to handle Internet marketing to coincide with its multiple release windows. First with Netflix and then Showtime.
Trailer
Targeted Release Marketing
After wrapping production of Kill Katie Malone we secured a 90 day release window. To increase viewership we utilized the searchability of the cast. For each of the main stars ( Dean Cain, Masiela Lusha, Stephen Colletti, Jonathan McDaniel and Nick Hogan) we created a micro blog landing website.
These microblogs were SEO’d using popular terms specific for each star. For Dean Cain we utilized people searching for Lois & Clark. We then bought keyword targeting those terms to drive more people to each blog. On these blogs we would ultimately prime each user to go to Netflix and watch Kill Katie Malone.
This allowed use to increase viewership of Kill Katie Malone on Netflix and use this leverage to place the film in Showtimes rotation a little more than a year. The idea was to create a repeatable marketing strategy for a smaller budget film to utilize emerging digital marketing to create lucrative deals outside the traditional means.
