Truth Finder
The Task
After a successful first video campaign with Truthfinder, they wanted to create multiple videos to test out well videos converted for them. Each video had to be different in tone and nature. Also the videos had to adhere to strict content guidelines for legal reasons. After going through several scripts six were chosen.
The Process
The six videos had a strict time frame to be delivered so the producers on the project did casting and location scouting simultaneously. The skill of the director allowed us to shoot a full script in under 3 hours so we were able to shoot multiple videos per day. As they were shot the videos went to editing. After editing the videos were sent over to the client for approval. Once approved each video was then sent back to our marketing team to place the videos in several video advertising marketplaces and exchanges.
The Outcome
Video performs multiples better than traditional digital advertising including images, text and contextual. Utilizing our marketing team we placed the video ads on several video platforms including Google, RTB and Programmatic networks.